Context
After my tenure at EY, I joined Gaadi.com (a CarDekho group company) as Manager - Strategic Initiatives. During this time, CarDekho had launched a used car inspection service, allowing users to book inspections for their vehicles. The inspection report was published on the Gaadi.com website, enabling users to attract better offers. I was responsible for setting up the entire operations and back-office center to support this new business.
Additionally, I led an in-depth market research study for a VC partner, focusing on Beepi, a peer-to-peer car marketplace. The study assessed Beepi’s business model providing strategic insights for potential expansion for Gaadi.com in the used car business.
Key takeaways for Gaadi.com from the Beepi model.
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Beepi strived to create a strong brand for itself to gain trust in the used-car market.
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Beepi offered a better pricing with transparency.
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The online model enabled Beepi to offer enhanced choice for buyers.
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The company wanted to make car-buying as easing as ‘buying shoes from zappos’ and provide a tesla-like buying experience.
You can view the full research deck here.
Feedback from Managing Director, erstwhile Sequoia, Shailesh Lakhani.
“Umang I checked and we don’t have more on Beepi than this – clearly Akshit did some good digging to get all this information. The only other comment is that the founder of Beepi is known to be a street smart hustler type – which is clearly the type of person needed to pull this off.
Akshit this is excellent work and very informative!’