MMTC-PAMP aimed to increase sales from digital channels and diversify its revenue streams. While the company had a presence on major eCommerce platforms like Amazon and Flipkart, it had not yet fully leveraged these channels as a key focus for growth.
Initiatives
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Increased the number of product listings from 9 to 30.
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Improved the product descriptions, format of the images, and incorporated infographic in the listing.
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Initiated the brand and product marketing campaigns on Amazon and created a separate brand page for MMTC-PAMP on Amazon.
Results
1. Sales of Gold Coins and Bars on Amazon by 5x (from 2 kg to 10 kg per month).
2. MMTC-PAMP's market share on Amazon increased from 5% to 15%.